How To Succeed In Marketing

Variety CMO Event l Today’s video, is a Q&A and fireside chat I did with CMOs in Australia. I answer a bunch of interesting marketing questions such as how marketers need to use AI, the concept of “and” vs “or” in marketing, and the right balance between math and art in marketing. I also share my thoughts on the Barbie campaign and Twitter rebrand. Hope you enjoy it!

0:00 – 1:30 Intro
1:30 – 4:20 What is around the corner next?
4:20 – 7:04 Advice to CMOs around the world
7:04 – 9:38 Falling in love with accountability
9:38 – 11:45 What marketers need to do right now with AI
11:45 – 15:56 How to foster a creative culture that needs to be responsive to results?
15:56 – 17:34 The difference between good/bad creative on social and outdoor
17:34 – 19:07 Twitter rebrand
19:07 – 21:12 How the post-IOS 14 world is going to be like for brands?
21:12 – 21:20 People who don’t bring value always get put out of business by technology
21:20 – 25:46 The Barbie marketing campaign
25:46 – 27:12 Giving with 0 expectations
27:12 – 28:55 The concept of “and vs or” in marketing
28:55 – 31:40 Advice for agencies that sign artists
31:40 – 34:14 The balance between math and art in marketing
34:14 – 38:20 Is budget the variable of success in the content game?
38:20 – 40:16 Are the Super Bowl ads overpriced or underpriced?
40:16 – 43:02 The opportunity to run ads on streaming services
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Thanks for watching!

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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.

In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

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