Why Customers Buy (Marketing Fundamentals)

What is the one thing that is more important than both your marketing AND the product that you’re selling? There’s one thing that is the cornerstone to every succesful business, and if you don’t have it, all of your marketing and product efforts may be for naught. In this excerpt from on of his Adobe MAX 2022 talks, Chris discusses the cornerstone element a business needs, even before all of the things you would typically think of.

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